Paul Myer excerpt

  • Git 'er done. …..
  • ……..Perfection(ism) is the second greatest enemy of success. (Doing nothing is the first, but it was a near thing. Inaction picked rock to Perfection's scissors in the last round of the finals.)
  • How many promising projects do you have sitting there that need "just a little more work," that haven't been touched in ages? Or that you keep polishing, hoping to make them "good enough?" (Mea maxima culpa...)
  • You can't fix what never gets done. You can't improve or build on a project that's 99% ready.
  • If you write a book and it's not perfect, so what? Get an editor and get it closer. But get it done.
  • If you have to do it in parts, that's fine. That's what I have to do sometimes to get a project out and complete. (I have more ideas than time, and often change between projects more often than a teenaged girl changes shoes.)
  • Finish first. Polish second.
....
  • How do you know when it's done?
  • Look at your sales letter. If the product delivers what the letter promises, it's done enough tostart selling. If not, either add enough to the product to make that happen, or subtract something from the sales letter.
  • Haven't written the sales letter yet? Excellent.
  • Write a letter selling the product as it is right now. If you've got enough benefits to make itworth buying, snip the loose ends and get it out to market. You see, your prospects don't have a set idea in mind of what you're supposed to be offering.
  • They don't care if you can think of things that might make it better.
· They have a problem NOW, dammit, and they don't want to wait until you're 128 years old fora solution!
Quoted from Need To Know
What You Must Know to Achieve Real Success Online
by Paul Myers, Publisher of TalkBiz News
© Copyright 2008, Paul Myers and TalkBiz Digital, LLC
Free for the asking, ljlkjlkjlkjlkjklj